Customer Relationship and Brand Management
Central Retail is committed to providing exceptional customer experience and providing the best quality service to satisfy, create confidence, and meet the expectations of all customer groups through effective and continuous customer relationship and brand management on all of Central Retail’s service channels.
Central Retail is committed to developing effective customer relationship management through a comprehensive customer feedback system based on the Omnichannel strategy. The data collected is analyzed and applied to develop products and services to meet customer expectations. In addition, more opinions about products and services are examined and received through a Customer Satisfaction Survey.
In terms of brand management, Central Retail has implemented a customer centric approach based on the omnichannel strategy to build on the strengths of the brand and communicate to all stakeholders through various channels, such as social media, public relations activities, articles, films, and songs, etc. Sustainability issues are integrated into the brand through communicating Central Retail's sustainability programs and performance, as well as increasing access to healthy products and environmentally friendly products. Central Retail also promotes income and well-being for the community. These management strategies aim to meet the expectations of today's stakeholders who place a greater emphasis on sustainability issues.
Customer Satisfaction Score
Customer Satisfaction Score in 2022
|Customer Satisfaction Score||87%||88%||89%||89%|
Central Retail Omnichannel
In keeping up with changing consumer needs, lifestyles and expectations, Central Retail focuses on designing a cohesive user experience for customers at every touchpoint. Blurring the lines between physical and virtual stores, our aim is to make shopping as easy and convenient as possible for our customers.
Don’t have the time to go browsing for products yourself? You can rest easy knowing you can start shopping with just a quick text to our LINE chat service. Any questions on your mind about a product or brand at any of our stores, just ask away and our staff will be at your service in real time. Our products are available for delivery and installation anywhere in Thailand.
Can’t find what you’re looking for at our stores? Simply ask our staff to use our E-ordering service that allows you to browse from a wider range of products, pre-order what you’re looking for and pay in store. You can choose to have it delivered straight to your home or come in for collection at any of our branches.