H.E. Mr. Mai Van Chinh, Deputy Prime Minister of Vietnam; H.E. Mr. Nguyen Van Hung, Minister of Culture, Sports and Tourism; H.E. Ms. Phan Thi Thang, Deputy Minister of Industry and Trade; Ms. Thapanee Kiatphaibool, Governor of the Tourism Authority of Thailand; H.E. Ms. Urawadee Sriphiromya, Ambassador of the Kingdom of Thailand to Vietnam; Mr. Ta Hoang Linh, Director General of International Market Development Department, together with distinguished leaders from various ministries and agencies.

Ho Chi Minh City, 4 September 2025 – Central Retail Vietnam, in partnership with the Ministry of Industry and Trade (MOIT), is promoting Vietnamese products to leading international buyers at the Vietnam International Sourcing 2025 exhibition, held at the Saigon Exhibition and Convention Center (SECC).

This marks the third consecutive year that Central Retail has collaborated with MOIT, underscoring its long-term commitment to supporting Vietnamese enterprises in expanding their global presence.

At the exhibition, Central Retail introduced an impressive showcase featuring products from 14 Vietnamese companies with strong export potential, categorized into four sectors:

• Coffee (Con Soc Coffee, Arch Café, Idocean, Huyen Thoai Nui, Adoré, Le Caiffa): offering a comprehensive view of Vietnam’s coffee industry, from roasted and instant coffee to capsules and specialty blends.
• Chocolate (Vinacacao, Miss Ede, Belvie, Legendary): premium chocolate crafted from Vietnamese cacao, catering to high-end markets.
• Health & Wellness Products (Can Gio Bird’s Nest, Ngoc Linh Ginseng products, Phu Ninh Mineral Water): distinctive specialties aligned with the growing demand for natural and nutritious consumption.
• Eco-friendly Packaging (TurnGreen): internationally certified sustainable packaging solutions in line with the green consumption trend.

In addition, Central Retail presented its private labels, Viet Gems, both showcasing regional Vietnamese specialties certified with at least 3-star OCOP standards and fully compliant with international export requirements.

To enhance engagement, Central Retail and its partners offered visitors 5,000 cups of coffee and hot chocolate, promoting Vietnam’s coffee and cacao culture while enriching the exhibition experience.

A highlight of this year’s event was the presence of international buyers from Thailand from Thailand, invited by Central Retail to connect directly with Vietnamese enterprises. This concrete effort aims to source Vietnamese goods and create more export opportunities through Central Retail’s distribution network across multiple countries, further integrating Vietnamese products into global production and supply chains.

Mr. Paul Le, Vice President Trade Promotion of Central Retail Vietnam, said: “The Vietnamese companies showcased with us at Vietnam International Sourcing 2025 will also be promoted at the ‘Vietnamese Products Week in Paris’ this October, co-organised by Central Retail and MOIT. This initiative helps diversify export markets, reduce over-reliance on the U.S., and strengthen Vietnamese enterprises’ access to Europe.”

Mr. Ta Hoang Linh, Director General of International Market Development Department (MOIT), emphasised: “The Ministry highly values Central Retail’s role in consistently supporting Vietnamese enterprises at Vietnam International Sourcing for three consecutive years. Central Retail has consistently helped Vietnamese products access international distribution channels, built brand value, and grown sustainably on the global stage.”

“Central Retail has enabled Miss Ede to access multiple international markets, including Thailand, France, Europe, and the United States. We truly appreciate how a leading retail group translates its social responsibility into concrete actions, accompanying even small and medium-sized enterprises in reaching global supply chains”, said by Ms. Mai Anh Xuan, Co-founder of Miss Ede (Dak Lak province).

The Vietnam International Sourcing 2025 exhibition serves as a unique opportunity for businesses to meet directly with leading distributors in Vietnam, across the region, and worldwide. Taking place from 4 to 6 September 2025, the event features a three-day program of conferences, seminars, panel discussions, and exhibitions, with more than 10,000 square meters of showcase and networking space, delivering practical value for participating enterprises.