Discover Ways to Shop

Our CRC Omni-Experience

In keeping up with changing consumer needs, lifestyles and expectations, Central Retail focuses on designing a cohesive user experience for customers at every touchpoint. Blurring the lines between physical and virtual stores, our aim is to make shopping as easy and convenient as possible for our customers.

Key Benefits

Shop Anywhere, Anytime.
Whether you’re at home, on the go, or in our stores, enjoy a smooth and connected shopping journey—anytime you want.
More Choices, Less Hassle.
Access an integrated and boundless assortment across platforms—so you always find what you need.
Tailored Just For You.
Enjoy smarter recommendations, offers, and content that match your lifestyle, all powered by your shopping habits and preferences.
Rewards Made Easy.
Shop your way and seamlessly track, earn, and spend The 1 points across every channel.
Peace of Mind, Every Step.
Enjoy worry-free shopping with guaranteed authenticity, secure payments, and reliable service every step of the way.
One Click, Endless Choices
Shop conveniently via desktop or mobile with full E-Commerce features—customer reviews, refunds, product recommendations, fast checkout, exclusive promotions, and Online Marketplace services from our diverse business units.
Shop Anywhere with Our Apps
Enjoy seamless shopping anytime, anywhere via smartphone or tablet both in Thailand and Vietnam. We offer dedicated mobile apps for Central Department Store, Robinson Depart-ment Store, Supersports, TOPS, GO WHOLESALE, Thaiwatsadu, Power Buy, OfficeMate, B2S, Big C/GO! Vietnam and Tops Market Vietnam.
Your Private Shopping Assistant
Enjoy the convenience of a dedicated shopping assistant who helps source products, recommend promotions and provide exclusive privileges. This service is available for Central Department Store, Robinson Department Store, TOPS, and GO WHOLESALE.
Fast Delivery for Today’s Lifestyle
Enjoy a fast delivery service of everyday essentials through leading platforms such as Grab, Lineman, Foodpanda, and Robinhood across Thailand and Vietnam. Designed to meet evolving consumer needs, the Company has expanded its food businesses into Quick Commernce such as TOPS, TOPS DAILY, and Big C/GO! Vietnam, and hardline businesses such as OfficeMate, and B2S through GrabMart, Lineman, and Robinhood.
More Choices, More Convenience
Our online marketplace was first launched with Central Department Stores and Robinson Department Stores in 2019 and extended to cover Supersports and Power Buy in 2020. Customers shopping via our webstores can enjoy a wider and more diverse range of product selections than in physical stores, with faster and more convenient experience.
Fast, Free & Easy
Shop and pay online, then pick up your order at selected branches or collection points at no extra cost. Perfect for time-limited deals, this service is available at Central Department Store, Robinson Department Store, Rinascente Department Store, Supersports, TOPS, GO WHOLESALE, Thaiwatsadu, Power Buy, OfficeMate, and Nguyen Kim in Vietnam.
Shopping by Phone Made Easy
Simply dial 1425 to place orders with Central Department Stores and Robinson Department Stores or call the dedicated hotlines of our business units. Customers may opt for free delivery (with conditions) conveniently pick up at a nearby store, with various payment options including bank transfer, credit card, or cash on delivery. The service is also available for GO WHOLESALE, Thaiwatsadu, Power Buy, and OfficeMate.
Real-Time Chat, Real-Time Shopping
Shop and get personal assistance in-stantly via LINE or WhatsApp by chatting directly with our sales staff.
Shop in Every Scroll
Selling through platforms such as LINE, Facebook, and TikTok using real-time chat, live streaming, automated messaging, or content creation. Customers can shop instantly while chatting, watching live or clicking on videos – making shopping easier and connections stronger.
Complete Customer Care
Our Call Center provides customer support via phone, answering inquiries, offering product and service guidance, and handling after-sales care. From order tracking and complaint resolution to coordination with relevant stores and departments, we ensure maximum convenience for our customers.
Sales Beyond Stores
A platform that empowers sales staff with tablets or mobile devices to respond instantly to customer inquiries, offer products not available on shelves, and creates cross-selling opportunities across business units. The platform is implemented in Central Department Store, Robinson Department Store, Supersports, TOPS, GO WHOLESALE, Thaiwatsadu, and Power Buy.